Benefits of a social media manager for a restaurant
What are the benefits of a social media manager for a restaurant? In short; the manager, if well experienced, equipped and a knowledgeable marketer might contribute more to your business in terms of marketing and social exposure than you might initially think.
Depending on the size and type (franchise etc.) of your restaurant the need for a social media manager might not be worth the salary you have to pay to hire a knowledgeable social media marketer. And trust me – most of the proof is in the pudding (yes, all pun intended) that will show the worth that such an marketer can bring to your restaurant.
Benefits of a social media manager
Before you start looking for a social media manager – first determine that you need a social media manager for your restaurant. Then you can start determining the value and the benefits to what the social media manager will contribute to your restaurant; are they just there to keep the people talking online (harder than it sounds), taking the load off you and or your current restaurant manager or if you are new to social media or established a new registered restaurant and or branch and you want your social media marketing to represent the type and quality of your business and service online then you need to be prepared to cough up a decent salary to weight out the marketer’s experience and measurable results.
Experience in Marketing
If you have determined that you need to hire an experienced marketer to manage the social media of your restaurant, be sure to hire someone with a broad and experienced range in digital marketing methods like two of the foremost skills; social media marketing and email marketing, as they will most likely be the largest part of your digital marketing campaign – if you don’t make use of television as an advertising medium. See below some of the experience that your social media manager need to have under his or her belt.
Social Media Marketing Experience
The social media manager should have up to date experience in social media marketing as this medium of communication “evolves” on a daily base. Not to mention that this marketer should have experience in running a tight scheduled social media marketing campaign for your restaurant and be prepared to work the same hours as your current restaurant manager.
The price of real time social media communication and engagement in the restaurant industry is – if managed effectively and proactively; almost priceless, as most people tend to embrace social media not just for sharing good and bad experiences as well as the food at restaurants but to ask and recommend from others what restaurants to visit. The local clientele will most likely find this most useful and by being up to date with new specials, events, and other valuable information about your restaurant they won’t just be enticed to return for a visit again quickly, but to spread your worthy updates to their social media circles which in return will produce new clientele.
Email Marketing Experience
A marketer with good experience in email marketing will largely contribute to your digital marketing campaign – as email marketing is also a very important source of update for people in today’s modern world. Running an email campaign to increase the exposure and reach of a special and or promotion from your restaurant alongside social media exposure and engagement is a recipe (yes, all pun intended) for a fully booked and or seated restaurant due to social media marketing and other forms of digital marketing exposure. An Email marketing campaign can be one of the most cost effective marketing campaigns that you can afford to have, if managed and maintained correctly.
Digital Marketing Experience
Not just the two mentioned skills, social media marketing and email marketing is important for your restaurant’s social media manager, but a range of other digital marketing skills; like PPC (Pay Per Click advertising), article marketing, basic HTML and web development experience as your email marketing campaign might most likely need it to look and function according to your restaurant specifics and last but surely not the least is experience in being social, yet professional in person to person communications and contact as your manager will most likely have to deal with customer complaints and engage with your clientele not just on social media and other digital sources, but in real life face to face meeting as well, as word of mouth marketing and engagement face to face is still one of your best sources of marketing and positive public relations, although not entirely digital.
At the end of the day the proof is as I said “in the pudding”. It might be different depending on your restaurant and the needs of your clientele, but the experience in your social media manager normally reflects on the results they are able to show and you physically able to see, not just in monthly profit, but an visible increase in patrons to your restaurant and chatter about your restaurant in the social media world as well.
Be sure to leave your comments, as your input is always valued and if you want to know more or need help with your social media for your restaurant – contact me and we can have a chat with pleasure.